Red FM embarks on ‘Kalia Ku Chithi’ campaign to collect, deliver handwritten letters of devotees to Lord Jagannath this Rath Yatra


Bhubaneswar: In a view to rediscover the communication with Lord Jagannath by writing a letter in the old traditional way with a pen and a postcard, this Rath Yatra, 93.5 Red FM has started a campaign “Kalia Ku Chithi” in its Season 7 of “The Puri Traveler” to collect handwritten letters addressed to Lord Jagannath and deliver those in Puri on 8th of July, a day before the Bahuda Yatra.

As part of the campaign, a beautifully-designed canter van will move across the twin cities of Cuttack and Bhubaneswar and the city outskirts collecting handwritten letters from scores of devotees and deliver to Lord Jagannath on the 8th of July, one day prior to Lord’s return journey.

After collecting letters from different locations today, the canter van reached the Pragativadi office this evening to collect handwritten letters addressed to Lord Jagannath.

The campaign witnessed participation in large numbers as the entire staff of Pragativadi joined and dropped their letters addressing the All-Mighty God.

Later, Executive Editor of Pragativadi, Birupakhsya Tripathy, CFO Ramakanta Samantaray, and Digital & IT Chief Biswaprakash Patnaik also flagged off the canter van from the Pragativadi office premises as it continued its journey of collecting the letters of devotees and deliver in Puri.

So, this Rath Yatra pen down your wishes and thoughts in a letter to the Mahaprabhu Jagannath and the letter will be delivered to Mahaprabhu Jagannath by 93.5 RedFM.

Notably, The Puri Traveler Season 7KALIA KU CHITHI” is being organised by 93.5 Red FM, presented by Khimji Jewellers, Powered by Armada Mart and Co Powered by Servo by Indian Oil Corporation Ltd, in association with Health Partner Hi-Tech Medical College & Hospital, Gold Partners Sun Direct DTH, Adiya Park Dalema, State Pollution Control Board Of Odisha, Print Partner Pragativadi Odia Daily and Event Partner Xpose Advertising Bhubaneswar.

Watch the event here:- 

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