PV Sindhu, Michelle Li Appointed Ambassadors For IOC’s ‘Believe In Sport’ Campaign

New Delhi: India shuttler PV Sindhu and Canada’s Michelle Li have been nominated as athlete ambassadors for the International Olympic Committee’s (IOC) ‘Believe in Sport’ campaign.

Sindhu and Li will be working alongside other athlete ambassadors from around the world.

As part of the campaign, Sindhu and Li will be engaging with the badminton athlete community through online webinars and social media messages to highlight the risks involved and educate them on how best to safeguard and protect themselves in light of opportunities to manipulate their competition.

The pair have been global ambassadors for BWF’s ‘i am badminton’ campaign since April 2020.

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