PM Modi to launch global initiative ‘LiFE Movement’ tomorrow


New Delhi: Prime Minister Narendra Modi will launch a global initiative ‘Lifestyle for the Environment (LiFE) Movement’ on 5th June 2022 at 6 PM via video conferencing. He will also deliver a keynote address during the programme.

The launch will initiate  ‘LiFE Global Call for Papers’ inviting ideas and suggestions from academics, universities & research institutions etc to influence and persuade individuals, communities and organisations across the world to adopt an environment-conscious lifestyle.

The programme will also witness the participation of Mr Bill Gates, Co-Chairman of Bill & Melinda Gates Foundation; Lord Nicholas Stern, Climate Economist; Prof. Cass Sunstein, author of Nudge Theory; Mr Aniruddha Dasgupta, CEO and President of World Resources Institute; Ms Inger Andersen, UNEP Global Head; Mr Achim Steiner, UNDP Global Head and Mr David Malpass, World Bank President, among others.

The idea of LiFE was introduced by the Prime Minister during the 26th United Nations Climate Change Conference of the Parties (COP26) in Glasgow last year. The idea promotes an environment-conscious lifestyle that focuses on ‘mindful and deliberate utilisation’ instead of ‘mindless and destructive consumption’.

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