Netflix likely to introduce ad-supported subscription plans by the end of this year


New York: Netflix stunned the media industry and Madison Avenue when it revealed that it would begin offering a lower-priced subscription featuring ads, after years of publicly stating that commercials would never be seen on the streaming platform.

Netflix subscription plans currently do not support ads. This is one of the primary reasons they are not so cheap. The ads can be annoying to deal with, but if you are getting the same content at a cheaper price, it would not hurt to endure a couple of ads.

The new ad-supported tier will cost less. Other streaming services have similar plans. HBO Max, for instance, offers a commercial-free service for $15 a month and charges $10 a month for the service with advertising.

Indeed, in the note to employees, Netflix executives evoked their competitors, saying that HBO and Hulu have been able to “maintain strong brands while offering an ad-supported service.”

“Every major streaming company excluding Apple has or has announced an ad-supported service,” the note said. “For good reason, people want lower-priced options.”

Last month, Netflix also announced that it intended to begin charging higher prices to subscribers who share their account with several people.


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