Netflix Launches Online Store To Sell Merchandise Based On Popular Shows
New Delhi: Netflix has launched its online store called Netflix.shop, the company’s first owned-and-operated retail outlet to sell products directly.
As per reports, Netflix.shop will be available in the United States starting on Thursday and expand to other countries in the coming months.
The company plans to introduce products based on hit series The Witcher and Stranger Things and Netflix logo-wear from Japanese fashion house BEAMS. Netflix has also created video games based on shows Stranger Things and La casa de Papel (Money Heist).
Notably, Netflix already has licensing deals for hundreds of products based on its original programming, sold by Target, Walmart, Amazon, H&M, Sephora, and other retailers.