New Delhi: Netflix has increased its monthly subscription price for its video streaming customers in the United States and Canada.
The standard plan, which allows for two simultaneous streams, now costs $15.49 (roughly Rs. 1,100) per month, up from $13.99(roughly Rs. 1,000), in the United States.
Prices also went up in Canada, where the standard plan climbed to CAD 16.49 (roughly Rs. 970) from CAD 14.99 (roughly Rs. 880).
The world’s largest streaming service is facing the most competitive ever from companies looking to attract viewers to online entertainment. Walt Disney, AT&T’s WarnerMedia, Amazon, and Apple are among the rivals pouring billions into new programming.
It is pertinent to mention that Netflix’s subscriber growth slowed from a boom early in the COVID-19 pandemic but rebounded with help from the global phenomenon Squid Game, a dystopian thriller from South Korea released in September. Total global subscriptions reached 213.6 million.