Bhubaneswar: Mercedes-Benz India, the country’s largest luxury automobile brand today, reinforced its commitment towards society and its focus on education by signing an MoU (Memorandum of Understanding) with one of the prestigious Kalinga Institute of Industrial Technology (KIIT) in Bhubaneswar, to provide the one-year Advanced Diploma in Automotive Mechatronics course (ADAM).
Present at the occasion were Mr. Martin Schwenk, MD and CEO Mercedes-Benz India, Mr. Shekhar Bhide, Vice President – Customer Services, Mercedes-Benz India, Dr Achyuta Samanta, Member of Parliament and Founder of Kalinga Institute of Industrial Technology (KIIT) and Kalinga Institute of Social Sciences (KISS).
Mr. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, “ADAM Course is a one of its kind initiative in the industry and we are excited to expand it further to KIIT. Auto segment is one of the highest contributors to the GDP of the nation. As the leaders in the auto luxury segment, it is incumbent upon us to upskill the youth with technical expertise required in the segment to make them future-ready. Mercedes-Benz India’s unwavering commitment to contribute back to the society has led to the expansion of this course and its success is immensely satisfying. Over the years we have successfully tied-up with nine institutions over 650 students successfully trained. We been consistently building competencies and skills that positively benefit young minds and the society at large.”
Speaking at the occasion, Dr. Achyuta Samanta, Member of Parliament, Lok Sabha and Founder of KIIT and KISS commented, “Mercedes-Benz is a global icon and known for innovation and pioneering technology. Programs like ADAM are vital so that students receive quality education along with world-class training and understanding of cutting-edge technology at par with current industry norms. We are certainly proud of this association with Mercedes-Benz India and are confident this program will certainly help enhance skill sets of our students and help them build better careers.”
About Advanced Diploma in Automotive Mechatronics (ADAM) program
The Advanced Diploma in Automotive Mechatronics (ADAM) program is an initiative by Mercedes-Benz India, which is propagated among students with the help of educational institutions. The Mechatronics training school at Mercedes-Benz India was started in the year 2002 with the aim of providing trained service personnel and engineers. To address this requirement, the parent company Daimler AG, Germany along with Mercedes-Benz India and the Mercedes-Benz India dealership network joined hands to start the program and train students to address the requirements of Mercedes-Benz technology and innovation. Only 20 students qualify to take the course per batch. Since its inception, 660 students have successfully completed the program and have been placed within the Mercedes-Benz India dealership network.
About Kalinga Institute of Industrial Technology
Kalinga Institute of Industrial Technology Deemed to be University is one of the premier universities in the eastern part of the country offering more than 200 academic programmes in diverse fields of education. It was established as a Polytechnic Institute in 1992-93. However, with 1997 as its base year, the engineering college was set up. It was conferred with Deemed to be University Status by Ministry of Human Resources Development, Government of India in 2004. In 2016, it has been re-accredited with “A” Grade by National Accreditation and Assessment Council (NAAC), India. It has also been conferred with category “A” status by Ministry of Human Resources Development, Government of India in the same year. Eight undergraduate Engineering Courses have been accredited by NBA (Washington Accord) in the year 2018-19. The university has 20 thriving campuses with 30,000 students from all over India and 55 countries across the globe. It has achieved several milestones in a short span which includes Institute of Eminence Tag, 1001+ Times Higher Education World university Ranking, 301+ Times Higher Education University Impact Ranking, placed among top 300 in QS BRICS Ranking, accredited by IET, UK to name a few. It has been ranked seven out of top ten universities in India. It has carved a niche for itself in the global academic map by having MoU’s with more than 190 universities in the world. More than 60,000 alumni of KIIT are placed in respectable positions in corporate world, enterprise, startups, academics, civil services, sports, politics and so on.
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India which celebrates its 25th anniversary in India, pioneered the luxury car market in the country and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network. It plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility now carries an investment of INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India.
Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 47 Indian cities through 94 outlets. Through the exclusive AMG Performance Centers located in six cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.
Mercedes-Benz India’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the after-sales experience by digitalizing service process and create unparalleled benchmark in the luxury car service domain. In December 2017, Mercedes-Benz India launched its innovative ‘Pit Stop Service’ across all AMG Performance Centre to create service differentiation. This speedy, personalized and priority service is a commitment to the AMG and Specialty Cars customers, in driving delightful vehicle ownership. ‘My Mercedes, My Service’ aims at enhancing the customer’s vehicle ownership experience manifold, making after-sales experience as the new differentiator in the luxury car segment. With the use of big data and in-depth knowledge of the driving pattern of Indian customers, Mercedes-Benz has been able to drive successfully low cost of ownership for its customers. A testimony of all these initiatives is reflected in 2018 JD Power Sales Satisfaction Index (SSI) and Customer Satisfaction Index (CSI), which ranks Mercedes-Benz India at the top, with a score of 903.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, C-Class, CLA luxury sedans and the GLA, GLE and the GLS luxury SUVs. The CKD GLC was the ninth product added to Mercedes-Benz’s local production portfolio. Completely Built imported cars portfolio includes the A-Class, B-Class, V-Class, CLS, E-Class Cabriolet, E-Class All-Terrain, S-Class Coupé, C-Class Cabriolet, S-Class Cabriolet and the S 600 Guard, plus a range of other Guard vehicles.
The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63 S, AMG S 63 Coupé, AMG S 63 Sedan, AMG GLA 45, AMG GLC 43 Coupé, AMG GLE 43 Coupé, AMG GT S, AMG GT R and AMG GT Roadster sports car, AMG SLC 43 and AMG C 43. Mercedes-Benz India recorded retail sales of 6516 units in the period January-June 2019. In 2019, ‘The Best Never Rest’ is Mercedes-Benz’s brand motto.