IPL becomes world’s 2nd richest league: Disney-Star bags TV deal for Rs 23,575 cr, Viacom18 gets digital

New Delhi: Disney Star won the coveted IPL Indian sub-continent TV rights for a whopping Rs 23,575 crore while Viacom18 grabbed the digital rights with a bid of Rs 20,500 crore at the media rights auction on Monday.

The BCCI is set to laugh its way to the bank after selling its IPL TV and digital rights for the Indian sub-continent for a combined amount of Rs 44,075 crore, making it one of the richest entities in the sporting world.

As per information received, Package A (Indian subcontinent TV Rights) for 410 IPL matches across five seasons from 2023 to 2027 has been sold for Rs 23,575 crore, which is effectively Rs 57.5 crore per game.

However, it is the Indian subcontinent’s digital rights that stole the thunder with Rs 50 crore per game being offered by Viacom18 (with Uday Shankar and James Murdoch’s Lupa Systems) after Star as the winner of Package A challenged them.

The Package B fetched Rs 20,500 crore and thus cumulatively the BCCI is now richer by Rs 44,075 crore after selling the two packages.

The base price for TV was Rs 49 crore while digital rights were pegged at Rs 33 crore.

Two different broadcasters won the TV (package A) and digital rights (package B) for the Indian subcontinent in the e-auction of the media rights for the Indian Premier League (IPL) cycle 2023 to 2027 in the second day of the auction on Monday.

As the e-auction, which began on Sunday moves to its third day on Tuesday, one of the biggest highlights was with 410 matches to be broadcast in the five-year cycle, the total value per match for every IPL game is at INR 107.5 crore.

Tuesday might see the bidding of packages C and D being completed and could mean that the names of the winning companies be revealed officially by the Board of Control for Cricket in India (BCCI).

 

 

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