New Delhi: Multinational conglomerate Tata Group has submitted its ‘Expression of Interest’ to become IPL title sponsor this year. With this, it joined education technology company Unacademy and fantasy sports platform Dream11 in a bid to replace Chinese mobile phone company Vivo for one season.
Friday was the last date of submission of ‘EOI’ to the BCCI.
The BCCI has made it clear that the highest bidder might not get the title sponsorship unless the parent body is satisfied with the its plan for the high-valued brand.
Tata Group’s entry into the fray makes the bidding war on August 18 very interesting as BCCI is expecting that the winning bid will not be much lower than Vivo’s Rs 440 crore annual contract even though the rights period is of short duration.
Vivo and BCCI postponed their partnership for one year due to the prevailing Sino-India border stand-off.