Indian Social App Chingari Logs Over 3 Million Downloads

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New Delhi: Chingari, a desi alternative to Chinese TikTok witnessed over 3 million downloads. The app was founded by Bengaluru-based programmers Biswatma Nayak and Siddharth Gautam last year.

It is been trending at the top spot on Google Play Store, surpassing Mitron app, a TikTok clone platform.

“Since the word spread that Indians now have a homegrown and more entertaining alternative to TikTok, we have been recording traffic beyond expectations on our app,” said Nayak.

“As Chingari is setting new benchmarks, a lot of investors are showing interest in our app. We are holding crucial discussions to get a good investor(s) on board so as to scale up our free-of-cost social platform,” Nayak said in a statement.

Industrialist Anand Mahindra “who never used TikTok” has downloaded Chingari and tweeted about it, saying “More power to you”.

Chingari allows a user to download and upload videos, chat with friends, interact with new people, share content, and browse through feed.

A Chingari user gets the opportunity to get creative with WhatsApp status, videos, audio clips, GIF stickers, and photos.

The app is available in languages including English, Hindi, Bangla, Gujarati, Marathi, Kannada, Punjabi, Malayalam, Tamil and Telugu.

Chingari also pays its users based on how viral the content creator’s video becomes.

The short video sharing app reached the milestone from 550,000 downloads in just 10 days. Sumit Ghosh, the co-founder and Chief of Product and Growth, said that the top 20 per cent of its most active users are spending 1.5 hours daily on the app and the average daily engagement time for its users is 7.5 minutes.

Just like VMate, Chingari pays its content creator on the basis of how viral the video becomes. For every video that users upload, they get points per view which can be redeemed for money.

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