Tokyo: HYBE Labels Japan has announced the launch of its brand new sub-label, NAECO, on December 21.
A global entertainment label, NAECO (“Ocean” spelled backward to symbolize the vast reach and mission of the label and its artists) will aim to support talented artists in Japan in taking their careers to the global stage.
The first official artist to join HYBE Labels’s ‘NAECO is idol/actress Yurina Hirate. A former idol known as the center of the popular group Keyakizaka46, the star most recently starred in the hit drama series ‘Roppongi Class’, a remake of the Korean drama ‘Itaewon Class’.
하이브 아티스트가 된 것을 환영합니다.
하이브 재팬의 새 레이블 NAECO의 첫 아티스트 #YURINA_HIRATE
멋진 도약을 기대합니다!ようこそHYBEファミリーへ！これから共にする新たな航海を楽しみにしています！
We’re so glad to have you join our HYBE family as our first artist at NAECO. pic.twitter.com/9J3KQGWngP
— HYBE OFFICIAL (@HYBEOFFICIALtwt) December 21, 2022
Meanwhile, after merging with U.S. entertainment label Ithaca Holdings in April of 2021, HYBE Labels officially began expanding its influence in Japan with its expertise in artist training, management, content production, and innovation.
It’s believed that by signing on with NAECO, Yurina Hirate is also looking to take her career to the next stage. The idol/actress will join the fan communication platform Weverse some time in early 2023.
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