How can Tourism Brands Leverage Social Media?
Social media has come a long way in shaping our lives in today’s age and time. From bringing us all closer together and eventually making the world seem like a smaller place, it has ended up becoming an indispensable part of our lives. With its relevance continuing to grow every passing day, it has now started to become a growing part of our business ventures as well. It has given people cost-friendly and accessible business tools to make their businesses visible and increasingly accessible.
Gone are the days when people had to shell out millions and millions of dollars to flesh out their marketing campaigns and promo videos. Now, with the help of social media, business owners have the luxury of making their products and services getting seen by a multitude of people with the help of a swipe and a scroll.
Owing to this, of late, Facebook and Instagram have become among the biggest platforms to promote and sustain your businesses. Because the medium is highly visual, it gives the entertainment, culinary, and tourism industries a greater incentive to have an active social media presence. In fact, more and more tourism brands have started transitioning to social media platforms for their marketing campaigns now to take advantage of the same.
Here are some of the ways by which tourism brands can leverage social media:
Influencing your customer’s decision:
The bulk of every tourism brand’s decisions inarguably revolves around their customers. Thus, social media is a great means for them to subliminally communicate with their clients and help them shape their decisions.
It is much more convenient for an individual to participate in a virtual decision-making model than any other means. Tourism brands can easily cash in on this particular psychology and come up with campaigns that help their customers arrive at better conclusions.
Much of this can be achieved by ensuring that your content inspires the emotion of “wanderlust” in your users. Once that objective is met, the remaining part lies in making the solution seem increasingly accessible to them. Since much of social media thrives on a visual appeal, you can make abundant use of relevant destination locations to shape and build your campaigns.
The majority of the users these days rely on social media for making their travel-related decisions in the first place. All travel brands need to do is to take advantage of this philosophy by having expansive galleries of the relevant destinations to help influence the customer’s choices.
Making sure that your content is mobile-phone friendly:
In a bid to make high production tourism ads, brands often end up making content that is not mobile-phone friendly at all. This, in retrospect, stands to affect their business and revenue in the long term.
As per recent reports and studies, the major chunk of travel bookings happens online, via social media platforms. In that light, if tourism brands are only dedicated to churning out content that can be hosted only on a website or any other physical means of advertising, then they are inevitably losing out on the lion’s share of the market.
Hence while coming up with creative campaigns, tourism brands need to keep social media platforms in mind to facilitate a second-screen experience with their customers.
The higher their number of engagements, the greater are their prospects of brand growth. Also, tourism brands stand to benefit more if the larger part of their content is in video format rather than any other format.
Come up with virtual tour guides:
Whenever people visit a new place, they heavily rely on their smartphones to better understand the place. Consequently, they hop onto popular social media pages of the concerned locality to get recommendations about the place. This is where tourism brands can actively step into the equation.
Tourism brands can come up with virtual pre-recorded tour guide videos or listicles that will advise their customers on the must-visit destinations, food outlets, and other related stuff. To achieve this, they can use video collage by clicking here, or other location-centric visuals that can garner a lot of attention by itself.
With the amount of information that is already available on the internet, these tourism brands can compose highly effective and reliable tour guides without incurring any massive expenses. This not only helps them secure the trust of the consumers but also helps establish themselves as a credible and authentic source of information. Additionally, it helps them gain a greater following and, consequently, more customers with time.
Devise on-site props for customers:
If there’s anything that people love more than going on vacations, it is posting their vacation on social media platforms. Tourism brands can use this opportunity to feature themselves subtly in the customer experience side of things. One of the few things that they can easily accomplish is by devising creative props for their customers at the tourist destinations. Doing so inevitably ensures that the tourism brand is now effectively guiding customers to include their token in their fondest of memories.
Subsequently, when people post these photos, they end up tagging the concerned tourism brands in these pictures. As a result, the brand positioning of the firm, as well as the visibility, both receive an unprecedented bonus.
Another way of going about things is to launch a photo contest of sorts to tap into the people’s competitive spirit.
Social media as a tool of business begs no introduction in these times. As more and more people are hopping on to this bandwagon, the only thing that separates them is their creative edge. Since traditional times, the tourism industry has always been looked upon as among the most creative industries in existence. Thus, it makes logical sense that they stand to benefit the most from a platform that gives us a chance to integrate our creativity and visual appeal and simultaneously monetize it.