Home Delivery Of Liquor In Odisha From Tomorrow


Bhubaneswar: State Government has allowed Home Delivery of liquor by the existing ON & OFF shop licensees of IMFL & Beer situated in areas other than containment zones & shopping malls from May 24 by amending the relevant provisions under Odisha Excise Rules, 2017.

However, no excise licensees of any type have been allowed to sell liquor across the counter or in their premises.

State Government has further introduced a “Special Covid Fee” by amending the relevant rules and increased the MRPs of all types of foreign liquor & Beer by 50% of the MRPs prevailing last year (2019-20).

The additional revenue so generated will go towards meeting the expenses being incurred by State Government in treatment of Covid-19 patients and other related activities.

Home delivery of liquor can be taken up by retailers directly and also through reputed food
aggregators, standard technology platforms, delivery service providers etc. acting as retail

ON/OFF shop licensees will prominently display their phone/mobile/whatsapp no./email id/UPI
details for receiving the orders and facilitating digital payments outside their shop.

OSBC website (osbc.co.in) will also display the district wise list of ON/OFF shops licensees along with
their details. The product wise latest MRP will also be displayed on the website. The orders for home delivery of liquor can be received by the retailers over phone or through SMS, whatsapp, email etc. Retailers have to ensure that there is no crowding in front of their shops.

The food aggregators, standard technology platforms, delivery service providers acting as retail aggregators for the purpose of home delivery of liquor can be engaged by retailers only when they have taken NOC (No Objection Certificate) from Excise Commissioner, Odisha for this purpose. The list of agencies granted NOC by Excise Commissioner will be published in the website of OSBC(Odisha State Beverage Corporation Ltd).

The retailers/aggregators shall abide by the MRP notification issued by OSBC Ltd. from time to time failing which appropriate legal action shall be initiated. No extra charge beyond notified MRP plus delivery charges (as notified by Excise Commissioner) shall be demanded/collected from consumers. In case of electronic payment (inter-bank transaction/credit card etc.), any nominal commission charged by the bank can also be realised from the customer.

Excise Commissioner has been authorised to decide on the rates for delivery charges from time to time. The ceiling notified by him at present is Rs. 100/- for orders upto Rs. 1000/- and thereafter Rs. 25/- for every additional Rs. 500/- order value. In no case the delivery charge will exceed Rs. 300/-. The Aggregators can fix their own rates subject to above ceiling.

Normal timing for Home delivery would be between 7 AM to 6 PM. Orders are expected to be delivered within 6 hours. The retailers and other agencies involved in home delivery have to abide by the legal provisions of maximum quantity of liquor which can be transported in each delivery. They will also have to develop appropriate mechanism to enforce legal age of drinking & other restrictions imposed by law in the state.

The retailers/aggregators will have to follow the legal provisions relating to advertisement & publicity for liquor. No picture/image/infographics/video etc. or alluring offers for promotion of any products/brand will be done through their mobile application, portal, website or any such digital platforms created for placing orders.

The delivery persons would be required to carry an I-Card issued by the retailer/agency and an invoice which will also act a pass to facilitate movement. He will deliver the items along with the invoice in lieu of the payment. The invoice of the purchase should clearly reflect the name & address of the customer, the description and quantity of the liquor dispatched with MRP, the time & date of dispatch of the liquor, the price if paid or to be paid, delivery charges, and the bank charges, wherever applicable, separately. The delivery boys will have to follow all the social distancing norms like wearing masks, maintaining 6 feet distance and using sanitiser frequently. No person having any symptom or is unwell should be engaged for home delivery. Digital payment is advisable which will facilitate contactless transaction and ensure social distancing.

“It is to further clarify that online sale of liquor is based on consent/agreement between the buyers and the sellers/third part aggregators/delivery service providers and retailers. The State will not be a party to any possible dispute between/amongst them. However, breach of any term & condition fixed by Government or any legal provisions by any party/parties shall invite appropriate legal action.

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