San Francisco: Google has announced new limits on political advertisers globally from micro-targeting users via election ads based on their political affiliation.
As per reports, the main formats Google offers political advertisers are Search ads, YouTube ads and display ads. Under the new rules, political advertisers may target their ads only down to the postal code level.
“We’re limiting election ads audience targeting to the following general categories: age, gender, and general location (postal code level). Political advertisers can, of course, continue to do contextual targeting, such as serving ads to people reading or watching a story about, say, the economy,” said Scott Spencer, VP, Product Management, Google Ads.