Flipkart Samarth Programme to be implemented in Odisha

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Bhubaneswar: The Department of Handlooms, Textiles & Handicrafts (HT&H), Odisha has approved a Memorandum of Understanding (MoU) with E-Commerce Platform Flipkart with a view to increasing business and trade inclusion opportunities for weavers and artisans of the State.

Under the MoU, the Flipkart Group will implement its “Flipkart Samarth Programme” in the State to enable National Market Access for weavers, artisans and craftsmen to showcase the hallmark products of the State by providing time-bound incubation support.

As part of the initiative, the State Government will work with Flipkart Group for engagement with State-owned affiliated enterprises and undertakings that work with local artisans, weavers and crafts producers in Odisha to provide market access, training, and support.

This initiative- Flipkart Samarth Programme- will open national market access for the weavers and artisans of the State to a growing Pan-India customer base of over 150 million while empowering them to leverage the benefits of the e-commerce model.

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