New Delhi: Bharti Airtel has teamed up with Axis Bank for providing monetary providers, beginning with a co-branded bank card for subscribers of the telecom providers firm. The collaboration will present Axis Bank help to penetrate deeper into tier 2 and three markets, a press release stated.
According to a press release, Bharti Airtel MD and CEO for India and South Asia, Gopal Vittal stated Airtel is constructing a monetary providers portfolio as a part of its endeavour to supply world-class digital providers to its clients.
“We are delighted to join forces with Axis Bank in this exciting journey. Through this win-win telco-bank partnership, Airtel customers will get access to Axis Bank’s world-class financial services portfolio and exclusive benefits, while Axis Bank will benefit from Airtel’s strong digital capabilities and deep distribution reach,” he stated.
The partnership has begun with the launch of ‘Airtel Axis Bank Credit Card’ that guarantees cashback and particular reductions to the shoppers.
The bank card might be solely out there for eligible Airtel clients by way of the Airtel Thanks app.
“Axis Bank will also use various cyber security services from Airtel. Going forward, the companies will further explore collaborating across Cloud and Data Center services,” the assertion added.
Additionally, Axis Bank will leverage Airtel’s messaging platform, video, streaming, name masking and digital contact centre options to reinforce digital capabilities.
“This one of its kind collaboration will help widen the access to credit and various digital financial offerings from Axis Bank for Airtel’s 340 million customers.
“On the opposite hand, we’ll leverage Airtel’s widespread attain and providers starting from mobility and DTH to utility invoice funds providing our clients the chance to maximise worth,” Axis Bank MD and CEO Amitabh Chaudhry said.
