Bhubaneswar: Being Human, the clothing line with a heart has launched yet another store in Bhubaneswar at DN Regalia Mall in Patrapada on Friday.
The brand already has its presence in Jamshedpur, Siliguri, Kolkata, Ranchi, Bilaspur and Guwahati. Considering the overall demand and growth of the consumer base; this will be the brand’s 2nd store in Bhubaneswar and 8th store in the eastern belt of India.
Setting the tone for a quirky display of fashionable clothes for the youth and fashion conscious consumers, the store is inspired by the brand’s newest concept of a warehouse based theme. The Being Human store dons an edgy look with accents of container sheets; yellow floor guidelines and a neutral colour allowing the merchandise to blend in with complement space. The brand has also added subtle elements of metal and wooden fittings and rails to create a vibrant yet modern atmosphere at the store.
Targeting the millennial and the youth alike, the products feature fashion trends and latest style statements that relate most with the young digital generation ranging from Summer prints, Athleisure, Basics and Denims for both men and women. The new store will feature the latest collection showcasing casual silhouettes keeping comfort a high priority and trends inspired from across the globe for all their collections. The new store will offer some exciting discounts to the customers and will also feature End of Season Sale bringing some amazing styles on discounted prices.
With a national footprint of 59 exclusive stores in 46 cities and 200 plus shop in shops across large format retail stores such as Shoppers Stop, Central, Lifestyle, Globus and Jade Blue; the brand continues to keep its promise of offering cutting edge fashion. Additionally, the brand is available with the top e-commerce partners in India such as Myntra, Amazon & Koovs.