New York: Angelina Jolie announced a new fashion venture Wednesday aimed at allowing customers to participate in the making of their own creations with master tailors, pattern makers and artisans around the world while keeping discarded fabric out of landfills.
The actress, director, and former special envoy for the United Nations’ refugee agency said on Instagram and the new website of Atelier Jolie that the project will make use of deadstock fabric and vintage materials.
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Jolie posted the news on her Instagram account this morning, writing, “I’m starting something new today—a collective where everyone can create… Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers, and artisans from around the world. It stems for my appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high quality vintage material and deadstock material already available, and also to be part of a movement to cultivate more self-expression.”
The project hopes to “help share the richness of their cultural heritage and support the development of their own businesses,” Jolie wrote. In addition, customers will be able to repair or upcycle pieces from their closets as a way to eliminate waste.
