Amazon Ropes In Over 9,000 Sellers From NE, Gives Lucrative Offers For Traders


Guwahati: More than 9,000 sellers from the Northeast have registered with E-commerce giant Amazon India and started business on the online platform.

The Company has waived 50% selling fee during the ensuing festive season with an eye to attract more traders.

Amazon India Director (Director External Fulfilment) Kshitij Jain said the company will continue to make investments in empowering sellers to scale up their business, catering to customers anywhere in India and the world using e-commerce.

“Over 9,000 sellers from the Northeastern region are looking forward to benefit from this festive season and will showcase authentic and wide range of products, including raw honey, Santipuri Bengal cotton handloom sarees, handmade wicker accessories and grass and bamboo items,” he told PTI.

As part of this exercise, the company is offering a 50 per cent waiver on referral fees for new sellers registering on from August 28 to October 26 to help them kickstart their digital journey, Jain said.

This is a fee that all sellers pay for selling their products on Amazon India and is a percentage of the total sales price that is paid by the buyer, he said at a press conference here on Tuesday.

The fee waiver includes businesses of all sizes, including local stores, traditional weavers and artisans, women entrepreneurs as well as startups and digital entrepreneurs, who are helping expand the vast selection of products available on Amazon India, Jain said.

To support artisans and weavers, Amazon has partnered with government bodies like Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), North Eastern Handicrafts and Handloom Development Corp (NEHHDC) and Manipur Handloom & Handicrafts Development Corp Ltd (MHHDCL)

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