New Delhi: The Aam Aadmi Party (AAP) has started its campaign on Friday for the Assembly elections due next year with the slogan “Ache Beete 5 Saal”.
Chief Minister Arvind Kejriwal’s party will fight this election in collaboration with master strategist Prashant Kishor’s consultancy firm I-PAC by its side.
The party also revealed its official slogan – ‘Ache beete 5 saal, lage raho Kejriwal (Past five years have been good, keep going with Kejriwal’) – at today’s event.
Spokesperson of the party, Raghav Chadha, said the party looked forward to a “productive association with I-PAC” and expressed confidence that the “revolutionary work by Chief Minister Kejriwal” would be rewarded by Delhi voters.
Prashant Kishor has been widely credited for “chai par charcha” campaign that helped Modi government come to power in 2014. He is also working with Bengal Chief Minister Mamata Banerjee ahead of state elections in 2021.