Mumbai: The famous chocolate brand ‘KitKat’, which has established the importance of ‘taking a break’ from decades, has now signed Dangal actresses Fatima Sana Shaikh and Sanya Malhotra as their brand ambassador.
For the first time, the duo- Fatima Sana Shaikh and Sanya Malhotra became the brand ambassador of any brand.
Fatima Sana Shaikh and Sanya Malhotra appeared in their first debut ‘Dangal’.
Fatima will be soon be seen in Thugs of Hindostan along with Aamir, Amitabh Bachchan and Katrina Kaif while Sanya is gearing up for her upcoming release of Vishal Bhardwaj directorial ‘Pataakha’. She will also be seen in ‘Badhaai Ho’ alongside Ayushmann Khurrana.
KitKat with its new campaign ‘Karo jo karna hai, break mein banta hai’ encourages youth to enjoy break moments that bring a smile to their face. It reiterates the importance of breaks in our lives, and encourages us to not have fear of judgement in our breaks.
The campaign also urges youth to free themselves from any kind of expectations and to express their individuality without any fear, especially in their break moments.
Sanya Malhotra, expressing her excitement on the campaign, said that KitKat is herfavourite break time treat. Today’s lives are fast paced and everyone needs a break. Just snapping a crispy KitKat finger in her breaks, doubles the fun of breaks.
Similarly, talking about the campaign, Fatima Sana Sheikh, said, “Even as actors, expectations and judgements surround us and we constantly try to balance our lives between what we like and what others ask us to do. KitKat’s latest campaign ‘Karo jo Karna hai, break mein banta hai’ is a refreshing reminder to have fun and be ourselves at least in our breaks!”